SEO Translations: Why they are so important

Search Engine Optimization (SEO) is the practice of increasing traffic to your website by optimizing it so that it can achieve a higher ranking in a search engine’s organic results. Doing so makes your page more visible to audiences, which, in turn, gives your business more opportunities to convert prospects into actual paying customers.

Not only does SEO allow you to set your business apart from its competitors but it also helps improve how a person experiences your brand and website.

SEO consists of many elements, although arguably the most crucial are keywords and content. These have to be well-researched and carefully chosen to ensure maximum visibility for your website.

The business landscape has grown increasingly tougher, with companies now having to face fierce competition, technological advances, and rapidly changing consumer demand. These challenges mean that they have to do whatever they can to keep up and SEO is undoubtedly one of the most effective strategies that will help them do so.

Don’t believe this? Then, take a look at the numbers:

In 2018 alone, more than 1.3 million businesses, website publishers, and non-profit organizations in the United States benefitted from using Google’s advertising solutions, including SEO

To add to that, 49% of marketers report that organic search has the best ROI of any marketing channel, which further emphasizes the value of optimizing your website to ensure a higher rank.

From these statistics, it’s clear that SEO is incredibly beneficial – if it’s done correctly, that is. Many mistakenly believe that optimizing their website involves only choosing the right keywords, publishing relevant content, and including images in their posts. However, it’s so much more than that.

Doing SEO correctly also means taking your audience into consideration, which is something that a lot of businesses struggle with. It wasn’t always difficult, though. Back in 2003, a whopping 80% of websites on the Internet were in English. But these days, it isn’t even used by a quarter of all published pages on the web.

Keep in mind that Google has a global user base, which means it accommodates practically every language in the world. So what happens if your products or services are attractive to a non-English speaking audience?

If your translated website isn’t showing up on their search engine results at all, then you’re losing out on their valuable business and excluding a sizable customer base. Needless to say, this would be disastrous for your company, especially in today’s fiercely competitive and globalized market.

This is where SEO Translation comes in. By optimizing your translated content, it helps increase your website’s ranking on non-English search engine results, making your products or services visible to a global audience.

If you want to expand your customer base and reach people in countries where you want to market your business, then investing in SEO Translation is non-negotiable.

As valuable as SEO Translation is, a lot of businesses tend to believe that it’s as easy as inputting their content or keywords into Google Translate and letting its software do the rest. However, doing so only gets you translations; it doesn’t actually optimize your website to ensure a higher ranking.

SEO Translation requires an in-depth knowledge of the language – its unique peculiarities, nuances, and the specific contexts that certain words can be used in. Unfortunately, these aren’t taken into account by online translation tools, no matter how powerful they claim to be.

If you want to do your website’s SEO Translation correctly, then you have to work with experienced professionals who can accurately translate your content.